I’m loving this new advertising campaign created by Ogilvy Paris for Perrier. They have made really wonderful use surrealism to get their message across. The work reminds me of the clever melting Ice Cream Van by The Glue Society.
Time for a drink of water, it’s certainly got me thirsty.
Most people are familiar with RED, the fund raising organisation that works to promote awareness of the AIDS epidemic by collaboration with major brands (Converse & Apple). Designed by Wolff Olins it is one of the finest examples of original branding in the last ten years. However, I found this example of its use interesting as it has been picked up by a more specialised brand than previously, that of Girl Skateboards.
Check out this clever and thought provoking street advertising campaign for the Australian Childhood Foundation. The campaign is currently running in Melbourne, Australia and was created by JWT.
This advertising campaign for Nike Foootball was submitted to HR by Alvin Chan. His site has some really nice work but his experimental work (below) shines out brightest for me, definitely worth a look.
In their latest TV commercial for the BMW Z4, artist Robin Rhode uses a roadster as a 306hp paintbrush to create a performance that’s as colourful as it is unique.
Now you can recreate the experience using augmented reality technology. If you have a webcam (and Windows) you’ll be able to get behind the wheel of your own virtual BMW Z4 and use it to express yourself.
Nike SB Custom Series is now on it’s third volume of skate shoes. I think all three of these ad campaigns are art directed really well and bring something fresh to the advertising of skateboard products. Check out all the ads and video here.
“I am offering my skin as a light sensitive material, upon which I am willing to have appropriate visual content ‘developed’ as a suntan. I am looking for content for this piece, and have decided to offer this opportunity up as a competition. Open to absolutely anybody who would like to submit a feasible design, I am appealing for submissions that you would like to see captured in suntan upon my body.”
Anyone remember the scene from Police Acadamy that I am thinking about right now?
The advertising/creative agency Strawberry Frog has been reborn as Amsterdam Worldwide under the new ethos that creative is now a global marketplace and should be approached as such.
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